Do you know what is content marketing and how to use it for your business? It's an important part of digital marketing and can’t be ignored when your competitors are already reaping the benefits of using it. It includes email marketing, newsletters, articles, videos, podcasts, news, infographics, and some other formats and is published on the digital channel. Benefits of content marketing Before we discuss how to use content for online marketing, let us see the benefits it gives to your business. Brand awareness Content marketing is one of the best ways to make people aware of your brands at a mass level. A piece of quality content can attract a lot of readers and can spread knowledge about your brand to a large audience. Remember that your content should be engaging by providing solutions to your reader’s problems. More attention, more visitors, more potential customers According to a survey by HubSpot , those who publish 4 or more blog posts a week gets 3.5 times...
My biggest weakness was low productivity. So I used to look for the ways and motivation to improve myself and achieve high productivity. But it was all in vain. Why? Because reading about productivity tips yields no results until you work through the root causes and take actions. When I chose writing as a career, I was hardly able to write a 500 words article a day. Not only because I was new and had no words and ideas on what to write, but also because of the distractions and habits of multi-tasking and procrastination. Then one day I came across an answer on Quora where many writers claimed that they were able to write 3000 to 5000 words a day. That too with an excellent quality in an easy-to-read and interesting style. It hard-struck my mind. There were many questions in my mind like; Why can’t I write 3000 words a day? How can I write 3000 words that people like to read? What is stopping me to reach this lev...